a national organization of nine leading U.S. companies partnering
to ensure quality dependent care for employees. Designed 10th
anniversary communications strategy to highlight ABCs
role as a leader for the evolving workforce. Participated in
re-branding of the ABC, represented the ABC at annual 100 Best
Companies Congress and publicized community initiatives in key
demographic regions across the U.S.
a Cambridge, MA-based global Internet start-up company specializing
in English language instruction. Directed activities of global
public relations agencies, created news content, wrote marketing
materials, arranged European media interviews.
providing innovative field sales & marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results. Served as freelance copywriter, interviewing resellers and their customers and crafting stories into advertorials.
a Boston-based Internet startup selling semi-conductors and
computer components auction style to IS organizations. Managed
pre-IPO company launch, securing feature press coverage in
the Boston Business Journal (Executive Profile), Electronic
Buyers News Online, InformationWeek Online, InfoWorld,
Internet Week, Mass High Tech, Network World and Newsbytes
the global leader in workforce management solutions that enable organizations to control labor costs, minimize compliance risk, and improve workforce productivity. Promoted new products, initiatives and best practices by developing corporate press materials; performed competitive research to inform international press strategy and awards program.
a Norwood, MA-based liquor company. Launched its new low carb,
low calorie Thin Ice malt beverage, securing prominent coverage
in national publications including USA Today and local broadcast
outlets, including WCVB-TVs Chronicle, as well as multiple
beverage and marketing publications. Managed web development,
sponsorship activities and ongoing publicity efforts.
of the Massachusetts Department of Public Health. Created
and executed strategic public relations campaign to highlight
new lifeline public service campaign. Interviewed
gamblers, created case studies and pitched story to local
and regional media, positioning the hotline as a solution
to a growing problem in Massachusetts. Secured half-hour call-in
segment on WBZ-AMs David Brudnoy/Paul Sullivan Show,
as well as local print coverage.
a customer relationship management technology firm. Launched
its Campaign Optimizer, an extension of its existing marketing
intelligence software suite. Managed analyst relations, set
up media interviews, coordinated interviews and press booth
for 2001 NCDM show, securing coverage in DM News, Target Marketing,
DMA Insider and analyst meetings with Aberdeen Group, Gartner/Dataquest,
Forrester, IDC, META and Yankee Group.
a company of The Dun & Bradstreet Corporation. Wrote all
press materials and created widespread visibility for its
decision support products in targeted trade publications including
CommunicationsWeek, Computerworld, InformationWeek, Info World
and PC Week. Also wrote and promoted Pilots customer
success stories in key trades and verticals publications,
such as Info World, DATAMATION, Purchasing Magazine and Direct
a non-profit organization dedicated to helping teens start
rock bands while infusing them with social consciousness.
Promote bi-annual benefit concerts in support of the various
causes, including Walter McCartys I Love Music Foundation
and the Tobacco Free Mass Coalition. Also served as advisor
to co-founders on sponsorship activities.
a Boston, MA-based marketing agency. Served as project-based
public relations consultant, supplementing visibility to marketing
campaigns for national brands including Glen Ellen Wines,
Hasbro and Jose Cuervo.
an adventure travel company. Promoted 2002 Olympic Winter
Games program, boosting sales amid September 11 disaster through
placements in USA Today, Washington Post, Salt Lake Tribune,
Boston Business Journal, Ski Magazine, Outside Magazine and
multiple travel trade publications.
a San Diego, CA-based
provider of problem-solving peer forums for CEOs. Conducted
Boston-area business media campaign to generate awareness
for Company. Created and implemented tailored pitches for
the local print and broadcast media, resulting broad-based
coverage in targeted business press.
a Catholic Charities organization providing health education
and social services to 8,000 children, families and elders
who live in South Boston and surrounding communities. Publicized
Tenth Annual Christmas House Tour and wrote the accompanying
tour guide book, both on a pro-bono basis. Ongoing volunteer
mentor to at-risk South Boston teen.
a NH ski resort. Created press kit for premiere mountain resort
for its 2003-2004 season.